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Recognition for joint impact on AI adoption, digital innovation, and secure technological acceleration among Dutch organizations and enterprises.
Amstelveen, November 12, 2025 — Microsoft has named KPN Business Market and its subsidiary InSpark as the Microsoft Country Partner of the Year 2025 Netherlands. The annual award honors partners that create demonstrable customer value through technology and enable large-scale innovation across industries.
The recognition highlights the combined impact of KPN Business Market and InSpark in accelerating digital innovation across all market segments, from SMBs to large enterprises and (semi-)public institutions, through solutions powered by Azure, AI, Copilot, and security.
Impact at scale through one ecosystem
KPN Business Market, the KPN Partner Network, and InSpark operate as a single ecosystem driving technological advancement. By combining market reach, technical expertise, and adoption guidance, they enable organizations to digitalize faster and more securely. Their collaboration focuses not only on technology but also on the human and organizational change required to embrace it, from AI agents and Copilot implementations to fully managed cloud and security services.
Security as an accelerator
For an increasing number of organizations, cybersecurity, compliance, and governance determine the pace of innovation. That’s why these elements are embedded from the start in all cloud and AI services delivered by KPN and InSpark. When necessary, solutions are implemented that ensure maximum data control and regulatory compliance, such as hybrid or sovereign cloud architectures, without limiting the adoption of new technologies.
Real-world application
In recent months, KPN and InSpark have delivered dozens of AI implementations and guided organizations through structured customer journeys from inspiration and assessment to implementation, adoption, and continuous management. These initiatives span multiple sectors, including healthcare, local and public government, manufacturing, education, and financial services.
Joris Schoonis, CEO of Microsoft Netherlands:
“We are proud to recognize KPN and its subsidiary InSpark as our Partner of the Year in the Netherlands. They demonstrate what’s possible when innovation and impact come together. By combining expertise in AI, Copilot, and cloud solutions with data sovereignty, KPN Business Market helps Dutch organizations build resilience, strengthen competitiveness, and create future-ready enterprises. Together, we are shaping the next phase of digital transformation in the Netherlands.”
Erik Jan van Vuuren, CEO of InSpark:
“Through the partnership between InSpark, KPN, and Microsoft, we bring digital resilience to Dutch organizations, accelerating the country’s AI-driven digital transformation. This Partner of the Year Award is a fantastic recognition of the impact we make every day with our customers in the fields of sovereignty, artificial intelligence, and digital transformation.”
About KPN Business Market
KPN Business Market supports companies and institutions across the Netherlands with secure connectivity, digital services, security, and innovation programs. Through the KPN Partner Network, KPN collaborates with more than 1,800 partners to make technology accessible to SMBs, large enterprises, and the public sector.
About InSpark
InSpark, part of KPN, is a Microsoft specialist in cloud, data & AI, modern work, security, and managed services. InSpark guides organizations through every phase of digital transformation, from strategy and adoption to implementation and management, with a strong focus on security, scalability, and sustainable innovation.
